Get the up-to-date training and hands-on experience you need to launch your business career. The Business and Digital Marketing Management diploma program will provide you with the latest skills in social media, web, and digital marketing. Combine that with a foundation in traditional business skills such as writing and project management, and you'll be prepared to take on an entry role in business management or even launch and run your own business.
This program will help you to keep up with the rapid rise of digital media communication, which has transformed marketing, promotion, and sales. In less than a year, you'll learn how to deliver effective e-media marketing campaigns and gain an understanding of the latest digital and social media marketing tools and analytics. You'll also get to put your new skills and knowledge to use through a practicum placement in a real-world business environment.
All applicants must meet with an admissions representative in
addition to ONE of the following criteria:
Tasha discusses the hands-on training she received at Reeves College.
This course introduces the Microsoft Office 365 productivity applications Word, Excel and the Windows environment in which they run. It covers the fundamentals of organizing files and folders, drafting business documents and reporting data in spreadsheets. This course relies entirely on practical hands-on activities that allow you to learn the concepts by practicing them regularly and obtaining feedback immediately.
The workplace of the twenty-first century demands excellent communication skills. The focus of this course is on learning writing techniques that ensure effective business communication. Following the completion of this course, students will be able to achieve effective writing styles, apply skillful writing techniques used in business communications in today’s workplace. This includes communicating in teams using listening, nonverbal and meeting skills; planning, writing and reviewing various types of business messages; communicating effectively using memos, email, letters and instant messages; creating business reports and proposals; plan, writing and delivering oral presentations.
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way. You will learn setting up business in Canada, history of business in Canada, types of business organizations, managing the business enterprise, setting business goals, formulating strategy, management process, planning, organizing, leading, and controlling, types and areas of managers, management skills, motivating and leading employees, job satisfaction, motivation, data communication networks, transaction processing systems, and management information systems.
This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements.
Project Management has become essential in all areas of modern organizations. This course will develop the core set of technical and managerial skills needed to successfully perform all the steps needed in managing a project. The objective of this course is to explore both the technical and social components of project management. The course introduces students to the fundamentals of project management as well as provides an opportunity to apply these fundamentals in the analysis of case examples and in-depth exploration of project management issues. As such, the course provides an equal blend of lecturebased and experiential learning opportunities.
In business, as in other interpersonal contact, the impression formed in the first 10 to 15 seconds is crucial to the success of the relationship. The importance of the customer and of customer relations to business success is examined through case studies and role-playing. Students will learn relevant theories of human behaviour and how they may be applied to improve customer relations.
This course examines the role and application of law in Canadian Business. It provides a comprehensive overview and explanation of legal concepts and issues in typical business settings. Some of the major topics covered in the course include dispute resolution, torts, contracts, employment law, laws related to common forms of business ownership, property and commercial transactions. The legal implications of using information technology and the Internet are also explored. Many examples of real-life situations are discussed to illustrate the application of theory in practice.
This course builds on the skills learned in the Student Success Strategies course or its equivalent. It provides information on how to use the communication skills learned in order to make a successful presentation to a prospective employer. Students also learn how to uncover the hidden job market and identify employment opportunities. Self-assessment during this course allows students to identify their personal skills that are transferable to the workplace and to describe these skills to a prospective employer. Students may be videotaped during a mock interview and will participate in the analysis of their performance in the “interview”.
This is the capstone project component of the Business and Digital Marketing Management program, which is the opportunity for students to apply their knowledge and skills from the classroom portion of the program to practical situations typically encountered in a Business environment. The variety of tasks to perform as part of the capstone project will be aligned to a typical working environment and real-life situations.